Among many fashion designers in India
there are some designers who come forward to preserve the “Swadeshi”
tag. These are the designers who have played a major role in revival
of Indian textile and weaving. From Chikankari to kalamkari, kantha,
ikat and other traditional crafts, these designers have made it
happen. They have not only promoted Indian crafts but have also given
a new hope to the extincted tradition to survive in this world for a
longer time.
We sbring together such designers who
can come under our “Swadeshi” tag.
Madhu Jain
A New Delhi based designer Madhu Jain
is there in fashion industry since last 25 years. Apparently she has
seen the development of fashion in India throughout these years.
Madhu's work is famous for the revival of kalamkari, kantha, ikat,
dhaka muslin and crafts restoration like: Madhubani of Bihar and
nakshikantha of Bangladesh. Working closely with rural artisans and
sourcing her fabrics from them, Madhu has always tried to promote
craft based clothes while representing Indian culture. Madhu is
responsible for Maneka Gandhi's current look and besides this she has
dressed up lot of other celebrities too.
Poonam Bajaj
Another
Delhi based designer, Poonam Bajaj has a great passion for design and
takes great pride in her varied style and unique functional design
that rises above being merely fashionable. Her vision encompasses all
the borders of India. She is constantly inspired by the creative
possibilities of embellishments and fusion. Her designs are simple
yet classy with perfect blend of traditional textiles and
embroideries adapted to western silhouettes. Poonam closely work with
the weavers and craftsman. Her summer range in chikankari is to die
for. Poonam has beautifully merged chikankari fabric with other
materials to give the ensemble a more contemporary look.
http://indiatoday.intoday.in/story/now,-change-into-cotton/2/101114.html
Deepika Govind
Deepika Govind is
another such designer in our list who is doing amazing work by
designing outfits using “Desi” fabrics. Deepika specialize in
Kanjeevaram, Ikkat and South Indian checks. She also sources her
fabrics from small villages of India that houses some of the talented
weavers and handlooms. Deepika showcases plenty of her collection
during Will India Fashion Week which includes hand-woven fabrics and
intricate designs on Indian garments.
There are more such designers who
deserve to tag themselve as “Swadeshi”. If you want to get them
added under this list kindly write to us along with a short bio of
the designer at: crafusion@gmail.com
